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About us
Choice Holdings invests for the family that founded Choice Home Warranty, now Rely Home.
Our story
In 2008, our founder started Choice Home Warranty on a simple idea: protecting a home should be easy to buy, and repairs should be handled by someone who picks up the phone.
That company grew into Rely Home, the parent of four home-protection brands serving homeowners in all fifty states, and the second-largest home warranty company in the United States.
Choice Holdings was set up to invest what that business produced. It shares the Choice name and much of the same way of working.
How we work
Our own money
We invest only the family’s capital. There are no outside investors and no fund term.
Operators first
We look at the management team, the customers and the unit economics before the model.
Clear answers
With a small team we can tell you yes or no quickly, and we don’t re-trade.
Discretion
We keep conversations and deals private.
Milestones
- 2008
Choice Home Warranty is founded
Our founder launches a direct-to-consumer home warranty company in New Jersey, built on data-driven marketing and a nationwide network of independent contractors.
- 2014
First real estate investments
The family makes its first real estate investments.
- 2019
First consumer brand
The family makes its first investment in a consumer brand.
- 2021
A new chapter at Rely Home
Professional management takes the helm of the operating company, and the founder becomes Chairman.
- Today
Choice Holdings
The family office invests in real estate, private companies and public markets, and remains the majority owner of Rely Home.
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