HomePrivate Equity

Private equity

Rely Home, the company the family founded, and stakes in consumer brands.

Our approach

We know home services and direct-to-consumer marketing from the inside. We invest where that experience is useful.

Today that means Rely Home and our consumer brands. We are also looking for our next operating company.

Flagship

Rely Home

The second-largest home warranty company in the United States.

Founded in 2008 as Choice Home Warranty and headquartered in Edison, New Jersey, Rely Home protects homeowners’ appliances and home systems through a nationwide network of independent contractors. It sells directly to consumers and through real estate professionals, under four brands built on one shared service platform.

  • Choice Home Warranty
  • Home Warranty of America
  • The Home Service Club
  • Lineguard Solutions
Rely Home Majority

The family remains the majority owner of Rely Home, and the founder serves as Chairman.

Largest home warranty company in the U.S.
2nd
States served
50
Homes covered
1M+
Independent contractors
15,000+

Portfolio

Consumer brands

Each grows mainly through licensing and retail partners.

  • Dickies

    Workwear & lifestyle

    American workwear, founded in Texas in 1922.

  • Off-White

    Luxury fashion

    The fashion house founded by Virgil Abloh.

  • Scotch & Soda

    Premium lifestyle

    Fashion label founded in Amsterdam in 1985.

  • Hurley

    Surf & action sports

    Surf brand founded in Southern California in 1979.

  • Justice

    Tween apparel

    Apparel and accessories for tween girls.

Operating companies

What we look for

We are most useful in businesses like the one we built.

Founder-led and profitable

Established businesses with recurring or repeat revenue, and management teams who want a long-term partner rather than an exit.

Where we’ve operated

Home services, warranty and insurance distribution, consumer subscriptions, contractor networks and tech-enabled services.

Control or minority

Flexible on structure, with no fund term forcing a sale. We help at the board level and leave management to run the company.

Founders and management teams

We are looking for our next operating company.

Submit an opportunity Our approach